Top Ways to Increase Engagement on Facebook

I came across a great article by Buffer called 7 Powerful Facebook Statistics You Should Know for a More Engaging Facebook Page and thought you might find value in the information.  In a world so full of information, it can be quite challenging to stand out in the crowd.  Here's a summary of the tips (you can view the full article with the link above) and my thoughts on each one.

Posts with photos get 39% more interaction.

93% of the overall engagement on Facebook is connected to a post with a photo.  When you consider how much information is available there, this is huge!  Of course, be mindful of filling someone's feed with a bunch of photo posts.  They want to enjoy all their connections and you don't want to overwhelm them.  Also, ask yourself why you are sharing the post.  Be sure the reason is relevant.

Shorter posts get 23% more interaction.

Keeping a post below 250 characters gets 60% more engagement than longer posts.  Sometimes you really want to say more and that's okay.  Just know you are less likely to get engagement from others.

Emoticons increase comments by 33%.

Who would have thought??  This is a pretty big difference so consider showing how you feel with the use of an emoticon in your post.

Thursday and Friday are the two best days to post.

Engagement is 18% higher on these days so consider saving those important posts for the end of the week.

Questions get 100% more comments.

Ask away!!  You'll get more comments BUT know that you'll get fewer shares and likes at the same time.AND, oddly, if you include the words "should," "would," and/or "who" you'll get more comments than questions without these words.

35% of fans on pages become a fan so they can participate in a contest.

While this may work well for some businesses, it may not be a fit for yours...consider who you're trying to reach before deciding to offer a contest.

42% of fans like a page to get a coupon or discount.

Same as above...are you looking to get clients or customers who are looking for coupons or discounts?  These types of customers are often not loyal to a brand but are looking for the best deal so be mindful of what your goals are.

Some great tips...a big thank you to Buffer for sharing!!  Be sure to check out their site, using the link above.